Marketing en Internet

Microsoft expands IP licensing program

2006-01-30T17:49:00.000-08:00

Microsoft is stepping up efforts to licence technologies from its research efforts to entrepreneurs and small businesses.

(www.zdnet.com.au).- The company is marketing a special portfolio of intellectual property to economic development agencies in Europe and Asia as a tool to support local start-ups, Microsoft said on Monday. So far it's signed up Enterprise Ireland and The Finnish National Fund for Research and Development.

"Microsoft is an intellectual property company," Brad Smith, Microsoft senior vice president and general counsel, said in a statement. "By extending the reach of IP Ventures through government agencies, we believe new businesses will bring more technology to market faster, and they'll also contribute back to local economies."

Microsoft launched the licensing program, called IP Ventures, in May. With a focus on small businesses, the six-person program was a shift for the company, which had focused much of its intellectual-property licensing effort on larger firms.

In addition to new agreements with government agencies, Microsoft has nearly doubled the number of technologies it licenses through the program. Among the new technologies the company is offering are an image-editing program that lets users manipulate and move objects in pictures and photographs, a system for assembling high-bandwidth Internet connections from cell phone signals and touch-screen displays that use cheap, acrylic plastic.

The company also licenses the technology directly to venture capital firms and small businesses.

Airlines, hotels getting in on the package deals

2006-01-30T17:46:00.000-08:00

(www.insidebayarea.com).- IT'S little surprise that vacation packages are the hottest sellers for online agencies like Expedia, Orbitz and Travelocity. By booking flights and hotels together, after all, travelers can save themselves both some clicks and cash.

But now technology is making it easier for individual airlines and hotels to sell packages themselves on the Internet, offering consumers a wider array of choices than in years past and presenting still more evidence of the escalating online competition between travel companies and agents.

In recent months, JetBlue.com rolled out its first vacation package service, Marriott.com upgraded its vacations, and American Airlines added last-minute vacations to its mix of packages. Since airline sites will offer no choice in carriers, and hotel sites will likewise exclude all but their own properties, many travelers may think twice before approaching these sites when online agencies offer much more choice.

For many reasons, though, it's worth the effort. Start with the obvious: travelers who favor a particular hotel or airline will want to check its Web site, either out of allegiance or to fatten their loyalty accounts.

JetBlue fans, for instance, could literally find nothing in the way of packages until November, when the company started JetBlue Getaways on its site. (The vacations are also available via a toll-free number, 800-538-2583.)
The company chose not to rely on wholesalers or other travel agents to team its airplane seats with hoteliers because it wanted to build direct relationships with hotels, said Rusty McNeal, JetBlue's director of vacation planning. Mr. McNeal said the company expected to be able to offer better deals with hotels throughout the year because JetBlue had committed itself to these properties, "rather than just coming in during the high season and forgetting about promotions in the low season or certain times of the week."

One example of how such a direct relationship can bear fruit, Mr. McNeal said, is in how JetBlue.com is marketing the Monte Carlo Resort and Casino in Las Vegas, a four-star property. In December, the site was offering round-trip air fare from J.F.K. to Las Vegas and two weekend nights at the hotel for $365 a person. (Weekend hotel rates range from $100 to $400 a night.)

"We're not always promoting the lowest-price hotel, which also makes us a little different from others," Mr. McNeal said. "Most of ours are four- and five-star hotels," which, he added, are properties more in line with the tastes of his company's customers.

Others on the site include the Luxor in Las Vegas and the British Colonial Hilton in Nassau.

Indeed, other packages offered online typically feature hotels with lesser ratings to cater to those who might be traveling on a tighter budget. For example, United.com featured the Homestead Studios Suites, a one-star hotel in Salt Lake City, while Travelocity featured the Day's Inn in Springville, Utah, near Provo.

Members of the TrueBlue loyalty program of JetBlue can also earn points if they book the vacation on the company's Web site, just as members of loyalty programs at Northwest, American and Marriott do when they book packages on those companies' sites.

Henry H. Harteveldt, a travel analyst with Forrester Research, said, "Airlines and hotels want to do as little vacation business as possible through online travel agencies because of the costs involved, and also customer control."

When customers book through agency sites, not only must airlines and hotels pay a commission, but consumers can also easily stray to other airlines and hotels, even if they had an allegiance to a particular company. Not only can travel companies avoid paying agency

DONDE HACER PUBLICIDAD EN INTERNET ?

2005-07-10T17:55:00.000-07:00

EN TU PAGINA WEB:

EN LOS BUSCADORES:

- ALTA EN LOS BUSCADORES:
Lo que se debe hacer es dar de alta su sitio web en los principales buscadores, sin embargo al agregar al directorio dmoz.org, en unos días después de estar listado aparecerá en los siguientes buscadores: Google, Yahoo, MSN, entre otros.
Pero de no ser listado tu sitio web en el directorio Dmoz es bueno prevenir haciendonos linkear con un web que ya este indexado en los buscadores, los robots pasaran por ellos y al rastrearlos indexaran su web, tambien se debe de sugerir el web directamente en los buscadores, aunque no esta garantizada su indexación.

- ANUNCIANDO EN LOS BUSCADORES:
A través del programa Adwords en Google y en sitios asociados:
Usted conseguira nuevos clientes en menos de 15 minutos. Los anuncios de AdWords de Google le permiten llegar a nuevos clientes en el preciso momento en que éstos buscan sus productos o servicios. Con AdWords de Google puede crear sus propios anuncios, elegir las palabras clave que los hagan coincidir con los usuarios y pagar sólo cuando se haga clic en ellos. Los anuncios de AdWords de Google aparecen tanto en Google, como en los sitios asociados. Le cobraran un dolar por validar su tarjeta de crédito y un primer pago de US$ 5.00, usted puede acceder a pagos por clics desde US$ 0.05.

A través del programa Overture en Yahoo, MSN, Altavista, Lycos, y sitios asociados:
Con una inversión de 50.00 Euros se puede empezar. Descubra como añadir nuevas palabras desde sólo 0,05€ a su cuenta.

En otros programas regionales como Miva:
Permite ponerse en contacto con clientes potenciales que buscan sus productos o servicios en Internet.

En buscadores clasificados o segmentados:
En Internet hay gran cantidada de buscadores clasificados y segmentados, por ejemplo hay buscadores clasificados por temas, regiones, paises, costumbres, cantidades, tipo de paginas webs como los Blogers entre otros.

- ANUNCIANDO EN LOS DIRECTORIOS:
En la red hay miles de directorios clasificados por categorías, en lo posible tratar de aparecer en todos, recuerde que si no esta en los directorios y su competencia si, a ellos los encontraran y a usted no, además que mientras tiene mas presencia en mas directorios, mas links tendrá que apuntan a su sitio web y por ende su pagina web será mas popular.

EN OTRAS PAGINAS WEBS:

EN LOS FOROS:

EN LOS ANUNCIOS CLASIFICADOS:

Por Edy Cuellar Margholl
marketingeninternet@gmail.com

QUE ES EL MARKETING ?

2005-07-10T17:49:00.000-07:00

Es una técnica de mercado que consiste en satisfacer necesidades y deseos de los consumidores maximizando los beneficios y reduciendo los costos, su misión es retener, encontrar y crear nuevos clientes.

Que es el Marketing en Internet?

2005-07-10T17:43:00.000-07:00

Es una técnica virtual